Redefining Displays: How OEMs Can Upgrade Mobile and Desktop Monitors for Immersive 3D Communication

As the demand for immersive experiences grows, OEMs are at the forefront of an opportunity to redefine traditional mobile and desktop displays. By upgrading existing screens with 3D holographic capabilities, these companies can bring new levels of engagement to everyday communication. From video calls to collaborative design, immersive 3D communication is not only the future—it’s already here.

A New Era of Display Technology

In my experience working with Leia Inc., I have seen firsthand what is possible when advanced AI-powered technology meets cutting-edge display design. At Leia, I helped launch the world’s first AI-powered mobile hardware device, the Lume Pad 2. This device broke new ground in immersive mobile displays, offering users a seamless 3D experience without the need for external accessories like headsets. The success of Lume Pad 2 demonstrated that integrating immersive 3D communication into mobile devices is not only feasible but also desired by both consumers and OEM partners.

Moreover, I supported ZTE with go-to-market strategies, guiding them to successfully integrate similar immersive technology into their product lineup, including the recent release of the ZTE Nubia Pad 3D, which allows glasses-free 3D viewing. This shows that major brands are ready to embrace 3D displays as the next competitive edge in mobile communication.

Why OEMs Should Focus on Immersive Upgrades

While niche companies like Looking Glass Factory have explored large compute heavy spatial displays, their solutions, though innovative, are currently limited in scope and practicality for mass-market adoption largely due to the fact that they do not work as pristine 2D monitors and require significant compute. On the other hand, Leia Inc. is currently the only company that has switchable reality display capability (SR). Thus, the real potential in serving the total addressable market — combined estimated TAM for mobile and desktop displays: USD 49.35 billion + USD 31.84 billion = USD 81.19 billion. Integrating 3D holographic technology into mainstream devices like laptops, monitors, and tablets—products that are already part of consumers’ everyday lives.

Several leading OEMs are already making strides toward this future:

• Acer has introduced its SpatialLabs technology, which brings glasses-free 3D to its monitors. This innovation allows users to switch seamlessly between 2D and 3D modes, enabling immersive communication, design, and gaming experiences.
• ASUS has launched the ProArt Studiobook 16 3D OLED, a laptop designed for creators that offers a 3D OLED display, providing a glasses-free immersive experience that is ideal for professionals working in design, animation, and video production.
• Google’s Project Starline is pushing the boundaries of immersive communication with a high-fidelity holographic system designed to make video calls feel like face-to-face interactions.
• Samsung unveiled its groundbreaking Odyssey 3D Gaming Monitor at Gamescom 2024. This glasses-free 3D display represents a major leap forward in how users experience gaming, and the same technology can be applied to immersive communication and collaboration.

These examples show that leading OEMs are already investing in 3D holographic technology. However, the opportunity remains for other OEMs to integrate this technology more broadly, bringing it to a wider market and everyday use cases.

How to Implement 3D Holographic Communication

The transition to immersive displays doesn’t require a complete overhaul of existing hardware. Thanks to advancements in AI and depth-sensing technologies, like those pioneered at Leia Inc., OEMs can enhance current devices to support immersive communication features. These upgrades can be implemented through software updates and specialized hardware modules, making the path to 3D communication both scalable and cost-effective.

Key areas where OEMs can focus their efforts include:

• AI-powered depth estimation: Enabling existing displays to render objects in 3D using real-time data processing.
• Software-driven upgrades: Allowing devices to switch between 2D and 3D modes, offering flexibility for users.
• Collaboration with immersive tech companies: Partnering with firms that specialize in 3D displays, like Leia Inc., to bring AI-driven holographic communication to the masses.

The Future Is Immersive

For OEMs looking to stay ahead in a competitive market, integrating 3D holographic technology is no longer just an option—it’s a necessity. Immersive communication will soon be the standard for professional and personal interactions, and those companies that embrace this technology now will be the leaders in the next era of display innovation.

At Leia Inc., we’ve already seen what’s possible. The future is clear: immersive displays are the key to unlocking a new world of communication. Now is the time for OEMs to take the lead and redefine the way the world connects.

Marketing to Developers

At Leia Inc., we faced the challenge of getting developers to adopt our 3D display API to create immersive applications for our platform. We needed a strategy that would not only capture their attention but also demonstrate the real-world potential of our technology. The perfect opportunity arose when we participated in MIT’s Hackathon, where hundreds of developers gathered to push the boundaries of innovation.

To ensure success, I spearheaded a developer outreach campaign designed to simplify and showcase the power of our 3D API. We created hands-on tutorials, educational content, and real-time support to help developers understand how easily they could integrate Leia’s technology into their projects. During the hackathon, I hosted workshops and live demos, providing developers with personalized guidance and inspiring them to think beyond traditional 2D applications.

The result was remarkable. We reached hundreds of developers at the event, with many of them successfully builing apps using our SDK. This marked a 75% increase in developer engagement compared to previous campaigns and solidified Leia’s position as a leader in 3D display technology. It was a powerful reminder that, with the right strategy and support, even the most cutting-edge technology can find its place in the hands of developers who are ready to create the future.

This experience not only highlighted the importance of clear, developer-focused communication but also demonstrated the impact of personalized, hands-on engagement in driving adoption.