Afrobeats and the Grammys at Nigeria Music Week

During the pandemic the world went remote and with this came an opportunity to connect across distances without a feeling of exclusion for not being able to be present. Nigeria Music Week was a success with the first ever addition of a representative from the Recording Academy, the organization that produces the GRAMMY AWARDS. Afrobeats […]

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REI drops mic on Black Friday. A free lesson on purpose and brand differentiation.

Wake up early to surf, not shop. REI will not participate in the Thanksgiving day sales event that seems to create a stampede of shoppers willing to do just about anything in order to hunt down low prices. Instead, the company is opting to give their employees the day off so they can enjoy the great outdoors and encouraging […]

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