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January 27, 2019  by Marlon

Augmented Reality Audio App for Bose Frames at MIT Media Lab

Our team came together at MIT Media Lab to explore completely new UX/UI paradigms in audio AR with Bose AR glasses! The digitally augmented world is not just visual! Things are looking up! (pun intended) Augmenting the real world with contextual audio. Location: MIT Media Lab, 6th Floor main hall. Design Challenge Our team came […]

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kent bye
January 3, 2019  by Marlon

Marlon Interview with Kent Bye on music, rituals, and VR

                    Listen    

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alice coltrane red bull
December 15, 2018  by Marlon

The Ecstatic Music of Alice Coltrane – Om Rama – VR180

  This VR180 video was shot at the Red Bull Music Academy Festival in Los Angeles, CA. The idea to shoot the performance in immersive stereoscopic video came to be as a result of a previous collaboration between Marlon Fuentes of Fuentes Creativas and Kyle Midgley of Red Bull Media House. The two had just […]

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October 25, 2018  by Marlon

FEATURED IN MONOCLE MAGAZINE SOFT POWER ISSUE

In a recent interview with London based Monocle Magazine, I explain the ABC’s of how to market a nation brand given my consulting work with the Brazilian Consulate in Los Angeles. Why the exercise and what are the metrics? The purpose of the survey is to provide Monocle readership with an index of the world’s […]

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in Brand Management / case studies / Uncategorized 0 comments
September 28, 2018  by Marlon

VR360 Sing Along in El Salvador

Original composition by Ali Primera. Interpreted by a group of unidentified musicians who stroll by the bars and restaurants selling song performances to tourists and vacationers. Next time you think of El Salvador, remember the beautiful beaches, music, people, and culture.

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July 25, 2018  by Marlon

How might DJ thinking helps us approach Music Metadata?

As I write this article, I’m looking over at the hundreds of vinyl records on my shelf. I realize I’m an analog soul living in a very digital world. But there’s a magic power I’ve developed over the course of 15 years as a DJ – knowing what song to play when and for whom. […]

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April 29, 2018  by Marlon

User Experience Research For Theater Marquee

This was one of my first poster designs back when I worked in theater. I used typography and color to make impact and communicate heritage as a design strategy. Funny enough, it ended up in a this David Guetta music video. So technically the poster got over 258,159,308 views. To my knowledge there are no […]

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April 24, 2018  by Marlon

BuzzFeed Celebrates International Book Day in VR360

In honor of National Book Month, we visited one of the most amazing literary temples on earth, the Vasconcelos Library in Mexico City.  #librariesaroundtheworld At over 400,000 square feet, Biblioteca Vasconcelos contains more than 470,000 books!  

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March 4, 2018  by Marlon

Expanding Immersive Media in El Salvador with BuzzFeed

Media brands have an opportunity to build new followings in LATAM region by connecting through identity and building content that resonates. Showing up solidifies the relationship and creates new avenues for learning and solidarity.

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February 2, 2018  by Marlon

Behavioral Economics 101: Choice Architecture

Let’s face it, we don’t always make the best decisions.                     Whether its overspending or signing up for health insurance, our decisions can be attributed to economic decision making – pay now or pay later. And so the question becomes, what are the factors that affect our […]

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