Virtual Reality 360 Glossary!

So I figured that with so many new terms being introduced when it comes to emerging technology, particularly for virtual reality, augmented reality, and 360 video – it might be helpful to create a little glossary that you can reference. This list is not entirely complete but I will be adding to it! Feel free […]

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REI drops mic on Black Friday. A free lesson on purpose and brand differentiation.

Wake up early to surf, not shop. REI will not participate in the Thanksgiving day sales event that seems to create a stampede of shoppers willing to do just about anything in order to hunt down low prices. Instead, the company is opting to give their employees the day off so they can enjoy the great outdoors and encouraging […]

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Creating a more accessible world with Google.org

Over the course of 9 hours, our team worked through a human-centered design process to identify possibilities and begin to create a solution that would improve the experience of people who attend large spectator events. Fortunately, we counted on the participation of need knowers who were essential in providing the insight we needed to generate insights. […]

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