It wasn’t about the logo, it wasn’t about his clothes, the color, or the accolades. It was about the way the music made you feel. It’s a sad day for all the music lovers around the world who’ve ever had a special moment to a Prince song. In my 10+ years as a DJ, I […]
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Design is Always Intentional. Never Arbitrary. One of the most fundamental design principles everyone should know, is that beauty in a well designed product is the outcome of achieving success criteria. For some this can mean users adopting a product such as an app, for others this can mean success in users not using a […]
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Let me clear the air. A lot of people ask me why I teach storytelling workshops but never talk about it in posts. The truth is, I stopped mentioning the word storytelling for the last year because I’m sick of it. Too many consultants jumped on the bandwagon masquerading as chroniclers. I constantly asked, “but […]
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Wake up early to surf, not shop. REI will not participate in the Thanksgiving day sales event that seems to create a stampede of shoppers willing to do just about anything in order to hunt down low prices. Instead, the company is opting to give their employees the day off so they can enjoy the great outdoors and encouraging […]
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Over the course of 9 hours, our team worked through a human-centered design process to identify possibilities and begin to create a solution that would improve the experience of people who attend large spectator events. Fortunately, we counted on the participation of need knowers who were essential in providing the insight we needed to generate insights. […]
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