Why Form Follows Function

Design is Always Intentional. Never Arbitrary. One of the most fundamental design principles everyone should know, is that beauty in a well designed product is the outcome of achieving success criteria. For some this can mean users adopting a product such as an app, for others this can mean success in users not using a […]

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REI drops mic on Black Friday. A free lesson on purpose and brand differentiation.

Wake up early to surf, not shop. REI will not participate in the Thanksgiving day sales event that seems to create a stampede of shoppers willing to do just about anything in order to hunt down low prices. Instead, the company is opting to give their employees the day off so they can enjoy the great outdoors and encouraging […]

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Creating a more accessible world with Google.org

Over the course of 9 hours, our team worked through a human-centered design process to identify possibilities and begin to create a solution that would improve the experience of people who attend large spectator events. Fortunately, we counted on the participation of need knowers who were essential in providing the insight we needed to generate insights. […]

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