In a recent interview with London based Monocle Magazine, I explain the ABC’s of how to market a nation brand given my consulting work with the Brazilian Consulate in Los Angeles. Why the exercise and what are the metrics? The purpose of the survey is to provide Monocle readership with an index of the world’s […]
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This was one of my first poster designs back when I worked in theater. I used typography and color to make impact and communicate heritage as a design strategy. Funny enough, it ended up in a this David Guetta music video. So technically the poster got over 258,159,308 views. To my knowledge there are no […]
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It wasn’t about the logo, it wasn’t about his clothes, the color, or the accolades. It was about the way the music made you feel. It’s a sad day for all the music lovers around the world who’ve ever had a special moment to a Prince song. In my 10+ years as a DJ, I […]
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Let me clear the air. A lot of people ask me why I teach storytelling workshops but never talk about it in posts. The truth is, I stopped mentioning the word storytelling for the last year because I’m sick of it. Too many consultants jumped on the bandwagon masquerading as chroniclers. I constantly asked, “but […]
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Wake up early to surf, not shop. REI will not participate in the Thanksgiving day sales event that seems to create a stampede of shoppers willing to do just about anything in order to hunt down low prices. Instead, the company is opting to give their employees the day off so they can enjoy the great outdoors and encouraging […]
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